See how top hoteliers are using technology to rethink pricing, redesign strategy, and maximize revenue.

Learn what top hoteliers consider essential when upgrading their revenue management technology.

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Starfleet Research, the IT market research arm of Starfleet Media, provides in-depth perspectives and insights about topics related to hospitality technology. Each year, Starfleet Research benchmarks best practices in technology-enabled business initiatives across thousands of hotels, resorts and restaurants. Tens of thousands of senior executives read our premium content assets to gain actionable insights and make smarter business decisions.

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What's Inside:

Emerging trends shaping hospitality revenue performance in the second half of 2020s
New benchmarks for forecasting accuracy, ADR growth, and channel profitability
A breakdown of key capabilities in next-generation revenue management systems (RMS)
Best practices for dynamic pricing, total revenue optimization, and multi-segment strategy
Insights from hotel operators who’ve driven double-digit gains with smarter revenue tech
Key questions to ask when evaluating RMS platforms and analytics tools

Smarter Pricing. Sharper Forecasts. Stronger Profitability.

ALL NEW 6TH EDITION. The definitive guide to revenue management success. Independent, insight-rich, and backed by best practices from more than 350 top-performing hotel operators and revenue leaders.

Top-performing hoteliers are rethinking core strategies for revenue growth and technology investment.

Moving beyond legacy systems, hoteliers are embracing cloud-based, data-driven revenue models that are agile, mobile, and highly personalized.

Media partner (a Starfleet Media publication):

Hoteliers with first-hand experience using next-generation revenue management systems often have valuable insights to share.

Starfleet Research conducted an online survey, consisting of both multiple choice and open text questions, to capture the perspectives of industry practitioners.